2020美国私立中学招生官年会EMA纪实

2020年9月23号到25号，一年一度的全美私立中学招生管理协会（The Enrollment Management Association EMA）年会以线上形式举行。去年，惠宜教育作为年会铂金赞助商，赴华盛顿特区参加了2019EMA年会，与很多家私立寄宿高中及初中的招生官做了现场交流，为家长和学生们带回了许多一手招生信息。今年，虽然受到疫情的影响，年会无法以面对面的形式召开，但是来自全美几百所私立初中、私立高中的招生官，教育平台机构，及独立教育顾问仍在线上齐聚一堂，参加了这一美国最大的私立中学招生管理盛会，总结往年招生经验，预测来年国内国际申请招生形势，交换各校甄选学生的心得，讨论学校助学金政策，探讨学校、家长、顾问如何更好合作等等，尤其是针对今年疫情，提出了许多应对措施和疫情下招生程序和要求的变化。

惠宜教育很荣幸地再次成为本次年会的金牌赞助商，受邀参加了此次线上年会，与众多顶尖私立中学招生官、升学官进行了深入的沟通和交流，进一步加深了工作互信，获取了很多最新的招生动态和一手信息，为客户提供“高端 专业”的升学服务奠定了更为坚实的基础。

EMA全称The Enrollment Management Association即美国招生管理协会，成立于1957年，它的前称是Secondary School Admission Test Board，即美国中学入学考试协会。协会有三个宗旨：一是给全美私立中学招生官提供业务交流平台，二是运营管理用于私立中学入学考试的SSAT，三是方便申请学生及家长查阅私立学校信息。协会成员囊括了全美超过900多所私立中学及教育机构。EMA年会是美国私立学校招生录取管理的最大的年会，给从业者提供交流、培训的平台。

2020EMA年会的主题是Reimage Enrollment“招生再思考“，针对今年疫情下如何组织实践招生工作做了多方面的探讨。同时年会针对美国私立中学教育关心的其他核心问题也进行了深入的讨论。我们中国家长十分熟悉的很多热门寄宿美初、美高都参加了本次年会。其中，主持或组织讲座的学校包括Phillips Andover Academy 菲利普斯安多福, The Lawrenceville School劳伦士威尔, Cate School凯特, Western Reserve Academy西储, Westminster School威斯特敏斯特, St. Andrew’s School圣安德鲁, George School乔治, Berkshire School波克夏, Peddie School佩迪, The Hill School希尔, Northfield Mount Hermon北野山, Fay School菲尔学校, Fessenden School 菲斯登, Cardigan Mountain School 卡迪根山学校等等。

EMA2020线上年会Key Notes

EMA 2020 线上年会手机APP

在此次的EMA线上年会上，惠宜教育Jing博士与团队中的顾问老师与众多美高、美初分享、交流了在疫情下申请的变化与趋势，也在线上见到了许多在美国私立初、高中招生办工作的老朋友们。许多美高的招生主任也都不吝于分享今年招生政策的变化和疫情下学校的应对措施等等。

参加2020 EMA线上年会的私立美高、美初学校包括：

Phillips Exeter Academy

Phillips Academy Andover

Groton School

Choate Rosemary Hall

The Lawrenceville School

Concord Academy

Cate School

Westminster School

Berkshire School

Episcopal High School

Western Reserve Academy

The Governor’s  Academy

Emma Willard School

Suffield Academy

The Webb Schools

St. Stephen's Episcopal High School (TX)

St. Mark’s School

Northfield Mount Hermon School

Pomfret School

The Hun School pf Princeton

Lake Forest Academy

Holderness School

The Cambridge School of Weston

The Stony Brook School

Fay School

The Bement School

惠宜教育作为赞助商在EMA首页的显示

作为EMA年会的赞助商，我们希望可以通过这次的线上会议，为我们的客户搜集第一手的招生录取信息，了解在疫情下美高、美初学校的应对策略及招生政策的变化。在这次EMA的年会上，不乏美初、美高热门学校招生办公室老师们的身影，在很大程度上，他们在此次会议上互相交流的招生信息也会影响未来美国私立学校招生录取的趋势。本年度EMA会议为期三天，期间包括了超过几十场大大小小的会议/讲座。惠宜教育团队的顾问老师在EMA年会期间积极参与到了各场会议的讨论中，为家长、孩子们搜集一手的招生录取信息，特在此与各位家长朋友们分享。

在疫情下，秋季入学的新生如何顺利在远程学习中融入新学校（Onboarding New Students in a Virtual Setting)

在这场会议中，招生领导委员会（Admission Leadership Council）的三位老师：The Lawrenceville School现任招生主任Willaim Eichardson、Keystone Strategy咨询公司的学习与专业发展主任、Pace Academy招生主任Jennifer McGurn、Ron Clark Academy招生主任Troy Kemp，就如何让线上学习的新生成功融入学校社区当中，各学校的招生官老师纷纷分享了自己学校的一系列措施和建议。

第一，Communication，即学校与学生之间的沟通。这是在远程学习期间最重要的一点，尤其是对于新生家庭，无法面对面认识老师和同学，保证信息通畅，在线上与其他社区成员建立联系，成为社区的一份子，是非常重要的一步。许多学校都强调了邮件沟通与社交媒体的使用，并安排了老师专门整合重要信息每周通过邮件发送给学生和家长，这些信息资料中不仅仅包含新生的学术安排，还包括了学校动态、老师信息、社区活动等等，让新生全方位的融入到社区当中。同时，远程学习期间，各社区媒体平台也是与社区里其他成员建立联系的途径，许多学校会把往届学生毕业典礼视频、校长讲话视频、全校大会视频等放在社交平台上，让新生有更多的途径了解学校社区，并且把全校师生连接起来。

第二，Overlap，即新生与老生之间的相互交流也能够让全校学生快速融入集体中。许多学校在夏季就展开了Summer Connection Program，以一对一或小组形式把新生和老生紧密联系起来，开学后，学校还会组织许多线上的Workshop，让学生在课堂外和全校师生都有各类交流的平台，这样即使不能出现在校园里，也可以和社区成员一起参与活动，加强联系。

第三，Leadership，教师和学生领袖的号召力。从暑假开始，各个学校就已经展开了一系列的会议和讲座，由校长、counselor、教师代表号召全校师生紧密团结在一起，学生代表在远程学习期间也发挥着非常重要的作用，可以以小组形式带领新生融入学校。

第四，Orientation，即新生培训。疫情期间，大家的学习方式和生活节奏都面临了很大的挑战，新生培训的的任务也更重了，很多学校在新生培训上都采用的多层次、循序渐进的形式，逐渐引导新生适应线上的学习方式，同时远程熟悉学校社区。除了传统的集体培训，也会增加小组培训和advisor单独辅导，并且在内容上也划分的更细，包括：学术指导、日程介绍、社交联络等等。

第五，Networking，建立线上社交联络。每个学校都是一个动态、复杂、相互交错的社交网络，学校有义务多角度多层次的去建立这种联系，比如，动员教师代表（advisor、counselor、division director）主动去接触新生；动员学生领袖发挥号召力，在线上社区活动、日常集会、分组活动中把新生带入集体中；发放学生调查表，及时了解学生的学习状况和意见；为家长建立联络平台。即便在疫情的影响下，我们的学习与生活都产生了巨大的变化，但各学校的老师都分享了一个共同的价值观：把学校社区里各个成员紧密联结起来的，是学校的价值观与精神，在远程学习期间，是共同的目标和积极乐观的心态让我们能够团结在一起，这一段特殊的日子在未来会成为我们共同的宝贵回忆，也是见证了我们克服困难的坚强意志，相信学生们都会在这段经历中有所收获。

疫情给招生委员会评估申请学生带来挑战（Admission Committee and the Chanllenges of Assessing Students in a Time of COVID-19）

在这场讨论中，招生领导委员会（Admission Leadership Council）的三位老师：St. Andrew's School的现任招生主任Ray Cross、Suffield Academy的现任招生主任Sean Atkins、和Far Hills Country Day School的现任招生主任Edward Thompson，就疫情期间招生委员会如何评估申请学生展开了讨论，我们熟悉的许多顶级美高招生官也参与到了讨论当中，其中包括The Lawrenceville School的招生主任Willaim Eichardson、Choate Rosemary Hall的招生主任Jeffrey Beaton、Middlesex School的招生副主任Alexander Fernandez、和The Governor's Academy的招生副主任Samantha Howson。

每所学校的招生委员会，每一位招生官，他们的最终目标都是要为学校挑选出最优秀、最适合的学生。而在今年的疫情影响下，招生官们面临的两大困难在于：一是如何在一切转为线上的情况下全面、直观、平等的评估申请学生和申请家庭；二是如何让申请学生以及家庭通过远程线上的方式全面了解学校。在这场讨论中，许多学校的招生官们纷纷主动分享了他们现阶段面临的困难、可以采取的措施和方法、和还在设想与计划中的解决办法。值得关注的是，许多学校都提到了，今年的招生工作中，尤其重要的一点就是学校要加强与顾问的联系，以便通过顾问更全面的了解申请学生以及申请家庭。

现阶段面临的困难

2020申请季刚刚揭开帷幕，全球的许多学校都因为疫情不得不转为线上授课，今年的访校和面试也都转为了线上进行。这对每所学校的招生委员会都造成了巨大的冲击。每年的访校与面试是招生官能够面对面、直观地去了解和观察学生的最佳机会，也能够直观地接收到学生对校园的感受。一旦转为线上，招生官的判断也会受到影响，在录取阶段承担了更多的压力。另一方面，大多数申请学生（包括美国本土学生和国际学生）从春季开始一直在线上学习，许多美国的公立学校因此取消了考试，改为线上课堂表现评估，老师们也只能在线上了解学生。这样一来，申请学生原学校提供的成绩单和老师推荐信中值得参考的信息相比往年也许非常有限。

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